Civility and trust in social media

Social media have been credited with the potential of reinvigorating trust by offering new opportunities for social and political participation. This view has been recently challenged by the rising phenomenon of online incivility, which has made the environment of social networking sites hostile to many users. We conduct a novel experiment in a Facebook setting to study how the effect of social media on trust varies depending on the civility or incivility of online interaction. We find that participants exposed to civil Facebook interaction are significantly more trusting. In contrast, when the use of Facebook is accompanied by the experience of online incivility, no significant changes occur in users' behavior. These results are robust to alternative configurations of the treatments.

Publication type: 
Articolo
Author or Creator: 
Antoci A.
Bonelli L.
Paglieri F.
Reggiani T.
Sabatini F.
Publisher: 
North-Holland, Amsterdam , Paesi Bassi
Source: 
Journal of economic behavior & organization 160 (2019): 83–99. doi:10.1016/j.jebo.2019.02.026
info:cnr-pdr/source/autori:Antoci A.; Bonelli L.; Paglieri F.; Reggiani T.; Sabatini F./titolo:Civility and trust in social media/doi:10.1016/j.jebo.2019.02.026/rivista:Journal of economic behavior & organization/anno:2019/pagina_da:83/pagina_a:99/interva
Date: 
2019
Resource Identifier: 
http://www.cnr.it/prodotto/i/414359
https://dx.doi.org/10.1016/j.jebo.2019.02.026
info:doi:10.1016/j.jebo.2019.02.026
http://www.scopus.com/record/display.url?eid=2-s2.0-85062363500&origin=inward
Language: 
Eng
ISTC Author: 
Fabio Paglieri's picture
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